A trademark is usually a name or logo used to identify your business. The name or logo by which consumers will associate products or services to your company. A trademark can be a brand name for a product, it can be a slogan or tagline you might use, or a colour or smell associated with your products. Even a shape or aspect of packaging can be a trademark.

Essentially, a trademark is the distinct component you use in the market place to gain recognition and trademark protection will grant you the exclusive right to use or license the use of that distinct component.

Every business has at least 1 trademark! How many does yours have?

Click here for further information about the Australian Trademark Registration process.