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TRADEMARK REGISTRATION PROCESS
1.
Searching the mark before you apply
Before
officially applying to the official trademark office for
registration, we strongly suggest having a thorough search
conducted.
Why? Due
to processes and treaties in place with international offices, it
takes a minimum of seven months to fully register a
trademark in Australia. By having a thorough search conducted
first, you will know the chances of successful registration in a
matter of only days.
What does
Complete IP do? We will conduct a thorough search of the records
held in the 'trademark registry' by the government office, and
report to you on any trademarks found to be identical or
deceptively similar to yours. Unlike business or company name
registration, it can sometimes be difficult to register your
trademark if a similar mark is already in place. Our comprehensive
report will also advise you of options to overcome difficulties if
any are found. We will also advise you on matters other than
conflicting trademarks that may cause problems or difficulty in
registering your mark.
2. Filing
an Official Application
Once the
search is finalised, or if you choose not to have a search
conducted, we can file an application with the government office on
your behalf. It is at this stage, we must specify which of
the 45 classes we are applying
under. A fee is charged per class or category required.
A class is essentially a category of goods or services. For
example, if your trademark is to identify a clothing label then
only one class would be required. However, if the trademark was
also the name of your shop then an additional class would be
required.
At the
same time we forward our search results, which will include our
suggestion as to which class or classes you should consider, we
will also forward the relevant instruction form to proceed with the
filing of the official application. Our office will be listed as
the ‘postal address’ on your application so that all official
correspondence is forwarded to our office and is attended to on
your behalf.
3.
Government Examination
Once
filed, the government office will send a letter out within two
weeks to acknowledge the application as filed and to allocate your
official trademark number. This number remains for the entire life
span of your trademark.
The
government office will then ‘examine’ your application. This is to
ensure that it complies with the rules and regulations of trademark
registration, and to ensure there are no other issues that should
prevent registration. The results of this examination will mirror
those provided by our office at the search stage in nearly all
cases. The examination conducted by the government office will take
approximately four months, at which time they will forward either
an ‘acceptance letter’, or an ‘adverse report’.
If your
trademark is accepted, it means that no problems with the
application or the trademark have been found. Once accepted, your
trademark will be advertised in the Official Journal of Trademarks
on a date specified at that time. Once advertised, a formal
‘opposition period’ will follow. An opposition period is for three
months and means that any third party can file an official
objection against your trademark becoming registered.
If the
government office issues an examination report, it means that a
problem may have been found. If this is a minor issue, we will
attend to it on your behalf and report to you accordingly. However,
if it is a bigger issue, such as a similar mark has been found, or
the trademark has been deemed generic, we will need further
information from you in most cases before responding the report. If
Complete IP has conducted an earlier search prior to application
being filed, it would be highly unlikely that anything unexpected
would be found.
4.
Registration
Once your
mark has been accepted, and presuming no third party objects to
your registration during the standard three month opposition
period, your trademark will become registered for a period of ten
years from the date of filing once IP Australia (the government
office) has receipted the final fee. The final fee may be paid
before the opposition period expires. It is recommended that you
pay the registration fee before the three month period is over so
that you avoid persons being able to file a late objection.
However, if you choose to pay early and your application is
opposed, a refund of the government fee will be given.
Once the
fee is paid and all compulsory time frames have expired, you will
be sent an official Certificate of Registration. Once you have a
fully registered trademark, you may begin using the
trademark symbol "®" that you may have seen with other
company’s brands. You may not use this symbol before your
trademark is officially registered. It is an offence to do
so.
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